Are You Ready
The secret to social selling lies not in selling at all.
It’s about building trust through tiny, consistent actions.
In a world overloaded with noise, buyers ignore pitches.
They gravitate toward sellers who:
- Add value first (no ask involved)
- Share insights, not just promotions
- Listen deeply and stay curious
Here’s how to master the trust first approach:
🌱 Be a Resource
1. Share useful content silently
2. Comment thoughtfully on others’ posts
3. Offer small, free advice regularly
🤝 Invest in Relationships
1. Remember details about people
2. Celebrate others’ wins publicly
3. Engage without an agenda
💡 Show, Don’t Sell
1. Share customer success stories (anonymized)
2. Explain why you do what you do
3. Admit what you don’t know yet
When built right, trust turns strangers into advocates. They’ll:
- Refer you before you ask
- Wait longer for your reply
- Choose you when they need solutions
The “sale” is just the end result.
The magic starts long before.
Trust your marketers.
If you don’t, don’t hire them.
Here’s a question I hear weekly:
“How do we make Digital PR work for our brand?”
My answer is consistent:
The formula is straightforward:
50% Patience
50% Trust
Digital PR thrives on those willing to be patient.
In a world craving instant results, the ones who flourish are those ready to embrace the waiting game.
Great marketing is built on this foundation.
Whether you hire in-house or an agency, one truth remains:
Your marketers will put in the effort if you trust them.
When you pay for expertise, you need to listen and act.
Ignoring their guidance?
You are just lighting money on fire.
I recently spoke with a friend who faced a nightmare client.
They disregarded every best practice suggested.
They insisted on their way, ignoring data and insights.
The outcome?
Disastrous campaign results.
What happened next?
They blamed the agency and let them go.
Don’t be that client.
If this is your mindset, save everyone the trouble.
Marketing requires trust and patience to yield results.
When you hire experts?
Channel your inner John Snow.
You know nothing.
Trust them to make it happen.
Are you ready to shift your perspective on marketing?
If you don’t, don’t hire them.
Here’s a question I hear weekly:
“How do we make Digital PR work for our brand?”
My answer is consistent:
The formula is straightforward:
50% Patience
50% Trust
Digital PR thrives on those willing to be patient.
In a world craving instant results, the ones who flourish are those ready to embrace the waiting game.
Great marketing is built on this foundation.
Whether you hire in-house or an agency, one truth remains:
Your marketers will put in the effort if you trust them.
When you pay for expertise, you need to listen and act.
Ignoring their guidance?
You are just lighting money on fire.
I recently spoke with a friend who faced a nightmare client.
They disregarded every best practice suggested.
They insisted on their way, ignoring data and insights.
The outcome?
Disastrous campaign results.
What happened next?
They blamed the agency and let them go.
Don’t be that client.
If this is your mindset, save everyone the trouble.
Marketing requires trust and patience to yield results.
When you hire experts?
Channel your inner John Snow.
You know nothing.
Trust them to make it happen.
Are you ready to shift your perspective on marketing?
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